Ticket prices float with demand, the way airline seats and concert tickets do, which means that face values that start at a federation-only $60 and climb to $7,875 for a Category 1 seat at the final.
—
Catherina Gioino,
Fortune,
19 June 2026
Proponents of dynamic pricing have often argued that prices adjusted to market demand are more honest than artificial face values that simply transfer profit to scalpers rather than to artists or event organizers.
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